The world is changing, and technology quickly envelops our professional and personal lifes, but, this changes don't seem to affect the cultural aspect of them. At the beggining, fotography and such were a revolutionary invention, but, now a days, technology only seems to empower this inventions in matters of cuantity, more speed and capacity, but they have been unable to change the core of this comunicational tools. After all this years, computers haven't been able to take grasp of a personal aesthetic or an own clasical expressive language that could be compared to those of older means, such as films.
Umberto Roncoroni proposes two possible explanations. Firstly; the idea of a strong aesthetic peronality looses importance in this postmodern times, characterized by the indetermination, fragmentation and deconstruction of the great tales. Secondly; in computing and digital technology, we have a complex system which can hardly relate to nature and analogic technology. This two things are infact, higly connected. It occurs that commercial software's used as a mimicry of other tools; a painters canvas or a photographic machine.
We tend to forgett that computing is not a medium or a tool actually, it's but a new language system that has it's own way of working and acting; just think about softwares and the use of interfaces. So, we live in a time where things are getting digitalized; it's like, translating old latin scripts into a modern language. What we do is translate reality (pictures, colour and films) into the digital language, where they keep on existing but in an etherial form.

This may be the main reason why computer don't have a personal aesthetic. I mean, it would be like if, you know, english had it's own artistic canon.

But no... it's not.

Think about the past, when science and art where two compleatelly different things, and mathematics was thought of as a new language, like our present bolean tragedy. Arabs used maths as a way of art, and so did others in the reanissance, I mean, one word; Golden Ratio (I know it's two words but wth).

So, will the time come where digital technoogy stops being a mere language, and turns into a tool and philosophy that affects art in such a deep way that a whole civilization may be destroyed just to prove it's true?

I think not.

Although it may seems like technology hasn't been able to take a specific personality, I hardly beleave it has. The only difference is that it's aparent lack of intellect drives artistic attention away from it. Computers, since it's begining, have been characterized by the integration of games, and, through this last decades, the gaming industry has evolved in a more hastefull way than any other area. Computing has the greatest and best way of performance art that has ever existed.
Think only about Alternate Reality gamming, ok, I know you are going to say that games are only meant for fun and entretainment... but weren't books written in the first place for the same thing? or movies filmed for that purpose? It wasn't until later that people started realizing the increadible amount of messages this means of expression had, and games my friend, do express and convey messages far beyond your imagination.

And it's not like only nerds or geeks take advantage of this awesomeness, we are aloways being attacked by the new digital aesthetics, it's only, we are too young and naive to take account of it.

Interactivity and storytelling are this new digital era's aesthetic seal.